Self-built channels- interest-driven prospects.docVIP

 PAGE \* MERGEFORMAT 6 Self-built channels: interest-driven prospects At present, China’s market competition, whether it is household appliances, or food, all walks of life for the channel degree of attention beyond its own function and position. And products, promotions, compared with the price factor, the channel due to the direct-to-consumer, direct economic benefits, direct impact on enterprise development and consumer decisions, and thus affect the business more nerve cells. In recent years, household appliances, dairy products, clothing companies in different fields such as self-built channel, began its current resurgence. Why do you say, because as early as the late 90s to Chunlan, TCL as the representative of the enterprise, companies have tried self-built channels, the end result of market immaturity, high operating costs, risk, and professional channels, there is a conflict of interest and eventually not do not die out. Recently, some companies began to set self-built channels. I think that is mainly driven by the interests of the branch, specifically, can be divided into two aspects: first is to see the see the profits. For example, within the unity of self-built channels, the price system, profit margins to protect, the product quickly digest. Secondly, it is invisible profits. Channel self-built house brand image, promotional activities, product quality and fliers about unity, and the more specialized channels, which for the corporate brand building is a positive role in promoting. From a macro point of view, through the self-built channels to ensure that enterprises in the channels of the execution and control, as opposed to product, technical, technological and other means a high degree of homogenization of the competition, self-built channels to achieve differentiation tantamount to break through . Of course, successful demonstration effect can not be ignored. Relative to household electrical appliance enterprises, the Gree by creating a regi