Self-built terminal is not the mainstream of development trends in channel.docVIP

 PAGE \* MERGEFORMAT 6 Self-built terminal is not the mainstream of development trends in channel As we all know, the channel is the product from the manufacturer to the consumer an indispensable component. Factory mode of operation through various channels to pursue the maximization of the target market coverage in order to achieve maximum market share. In the traditional distribution market, the manufacturers of the channel contention to seize the very intense. Manufacturers in many industries began to channel members explicitly or implicitly the implementation of buy-out system, such as exclusive distribution partnership. However, the phenomenon of product homogeneity is very obvious, the channel members of the manufacturers can not guarantee absolute loyalty, so that manufacturers such practices became Zidu style ideas. However, with increasingly intense competition among manufacturers, the manufacturers were forced to the channel operating costs, the market reflects the speed of even more consideration. Therefore, the channel flat thinking more and more attention, and continued to deepen the implementation. Since then, the distribution of integration (manufacturers and two distributors in direct cooperation), direct supply (factory direct supply terminal), Direct / joining (the formation of the terminal manufacturer), direct marketing (manufacturer direct to consumers), and so simplify the channel level channel mode of operation to be applied. Distribution of integration, that is, manufacturers and regional distributors of two direct cooperation, avoiding a dealer to achieve the depth distribution purposes. However, not all regions of the country can implement an integrated model of distribution, but this requires a large number of regional operations personnel to develop and maintain, in addition there is the logistics cost and time-sensitive issues. Direct supply, that is, factory-direct to the super-class end-customer business offerings that help manu