Shuanghui Corn gut- the level of marketing to create hot fans brand.docVIP

 PAGE \* MERGEFORMAT 20 Shuanghui Corn gut: the level of marketing to create ‘hot fans’ brand In the over-competitive environment, the consumer market is increasingly being broken down, too segments of the market can no longer carry a sufficient market size; but more and more products to market quickly, the real consumers shines, and from the bottom of heart of new products like the song refers to the number of consumer goods up to 80% of the companies listed on the failure rate has also given the operation of the market has brought out a huge test! Shuanghui Group, China’s food giant to use the level of marketing methods, ground-breaking launch of the corn dog intestines quickly became fanatical love and fascination with consumer products, greatly optimized product mix, in the enormous profits and returns to the enterprise at the same time, they also promote the China’s meat consumption structure and the market is escalating rapidly! There are several MM has not been captured In spring 2005, I went to Xinjiang have the opportunity for a meat company that provides marketing consulting services. In the streets of Urumqi research period, the surprise discovery of a new meat - Shuanghui corn dog intestine. The product in all hypermarkets, supermarkets and even corner store has a display Standees promotion, while the market’s hot and much less a ‘hot’ to describe! Standees in the product next to the crowd packed into a big flow of people, young girls and the guy who will be bundles of corn, hot dogs intestines readily into your shopping cart. Little children holding hands with her mother Jixiang have to buy the product Standees noisy, will not allow it, then stopped in Standees will not go near or even crying endlessly, but to buy corn, hot dog intestines are filled with children’s faces long absence , innocent smile bright. Corn dog intestinal Why is there so much magic to be consumers of such favor? Is really big out the author’s surprise! In the next time,