Ten trends in the development of pharmaceutical distributors.docVIP

 PAGE \* MERGEFORMAT 19 Ten trends in the development of pharmaceutical distributors 1, the total distribution (agent) are growing louder Dealers in which the circulation industry is a highly monopolistic industry, dealers want to become bigger and stronger to be able to form in a certain area of the market and customers effective control, that is, to the regional market and customers (including the upstream supply distribution customers and downstream customers), the dealer produces a ‘without you I am unable to move’ a high degree of dependence. Total Distribution (agent) as the vendor of a cooperation agreement between the two sides form, as ‘周瑜打黄盖 one is willing to fight, one is willing to pay’, also came into being. First, upstream suppliers want to give the overall distribution of the right to obtain the dealer focused support. Because, in today’s highly competitive market of the era, the large number of similar products everybody wants to divide up a larger segment of the cake is an indisputable fact. Occupied by distributors of funds, will rival dealers out of the warehouse the same species become providers practice. Therefore, suppliers have hope ‘exclusive distribution’ promises to be dealers ‘exclusive distribution’ returns. This is the ‘Zhou Yu is willing to play’ (suppliers are willing to give the total distribution rights). Secondly, the total distribution is the distributor of the advantages of the formation of regional control. Once the region’s total product distribution rights to acquire, dealers can be formed into the product structure is complete (others do not have), the product quality and authentic (who have my priorities), the product cheaper (man superior I-lim) and a series of advantages, the inevitable result is Dealers in the downstream distribution of client’s business co-operation from ‘rationing views channel’ up to ‘purchase the main channel’, resulting in a unique influence and appeal, so as to further the formation of reg