Ten Marketing failure.docVIP

 PAGE \* MERGEFORMAT 75 Ten Marketing failure How many entrepreneurs have not mastered the Czech Republic, hold shake and go, ‘Tears of a long stick to make heroes of Qin’. Shopping malls, as the battlefield, winner takes all Kingdoms there is a more profound sequel. Articles came out in 2003 the top ten marketing failure, in order to allow peers who Ming-jian. Fiyta their honor shelved Text / reporter CUI Case Subject: Fiyta position in the market: Since 1995, -2,002 years, Fiyta table for 8 consecutive years ranked No. 1 selling similar products in the national market. Failure key: 1. Marketing slow - the speed in this race against the competition, Fiyta lost build on the progress, create a strong branding opportunity. 2. Does not reflect the corresponding value of the product - to create the world’s advanced technology, on behalf of the Chinese special representative of the enterprise space the table the strength of the terminal market, Fiyta just launched a bid of 1980 dollars imitation space table. Fiyta and to establish their own local Chinese high-end brands an opportunity missed. 3. Weak brand building - by CCTV News Network before the countdown advertising, Fiyta has long since become a well-known trademarks, but consumers Fiyta watch brand connotation they are not clear. Market outcomes: the highest honor in the Fiyta subsequent marketing has not been reciprocated in kind. Case Background: October 15, 2003, the amp;quot;Shenzhou Vamp;quot; manned spaceship was successfully launched, attracting the best people all the time to eyeball. There are four domestic companies - Mengniu, Fiyta, farmers spring, and China Life Insurance Company has been announced as sponsor of Space Foundation, which is the use of event marketing to enhance their brand, increase sales, great opportunity, and these companies commercial product, the only one being brought into the space of a space only Fiyta table. In China, the astronauts appeared on television among the