The 21st century a revolutionary business model franchise.docVIP

 PAGE \* MERGEFORMAT 34 The 21st century a revolutionary business model franchise This was born in the West have been more than a century swept over the region today, the franchise has swept the earth, we propose a thought: This was born in the West have been more than a century of the franchise business model if they would then go on to glory? If the answer is no, then the 21st century, what would be a franchise what it look like? Is to continue to ‘like this today’ or ‘will no longer be like this today’? At least like this today is to close ‘initial fee’ is the money! The initial fee is called ‘franchise licensing fees and maintenance fees’, if we assume that: Franchise does not charge a penny a ‘license fee’ and ‘franchise maintenance fees’, then, the traditional franchise is also able to Run forever? If not, then it’s way out again where it? The reason we raise this issue today, first, because people have not had time to earn a single cent of the cases you from someone else’s pocket the first to earn ‘money’, we say that is not human nature! You say that you can franchise has brought wealth to others, if your ‘if’ is taken seriously, then you should be in someone else has already begun to make money under the premise that you should it go to make him (her) money ; Second, this is the ‘someone else does not make any money from your pockets before someone else make money’, and the establishment of manufacturing in the 20th century, large-scale production for the hero of the background to products or as the ‘center’ of the based on the marketing of such a concept will be to ‘consumer / customer’ as a human being as the center of the most essential needs of the true humanization of the marketing concept be replaced! ‘Interactive franchising’ is the condition in such a background born. 1, the traditional franchise difficult to break through the bottleneck of a no-class franchise on the hard blue sky Let us first say what ‘has-class license’? Give an example,