The rivers and lakes do not obey - Chinese cosmetics industry the Big Three battle.docVIP

 PAGE \* MERGEFORMAT 24 The rivers and lakes do not obey - Chinese cosmetics industry the Big Three battle 2003 year-end and the beginning of 2004, China’s cosmetic industry, troubled times. Mr. Paolo Gasparrini, president of L’Oreal frequently in the media appear, connecting a small nurses and Yue-Sai acquisition of action makes this house has seven years of multinational companies in China became famous. Yue-Sai in the acquisition of the race, the first time we saw Procter amp;amp; Gamble, L’Oreal, Avon cosmetics giant three behind the scenes at the world compete for the same venue, after the trade rumors that Procter amp;amp; Gamble and Avon are competing, but the January 28, 2004 came the unexpected news is that the success of L’Oreal acquired. We have reason to believe that this is highly symbolic event will compete against the Big Three began in China, a milestone. In China’s cosmetics industry, for L’Oreal and Avon, the competition for first this position seems to be a luxury. P amp;amp; G’s performance and scale, have already put all its competitors far behind the times. In 2003, Procter amp;amp; Gamble China Performance Hurricane to 150 million, of which 2.5 billion Oil of Olay, this performance is also not a separate operation of SK-Ⅱ . In 2003, L’Oreal and Avon’s sales in China were 1.5 billion (not including this data is acquired in December 2003 a small nurses and in January 2004 acquisition of Yue-Sai), and 1.25 billion. Big Three’s rivers and lakes Cosmetics Big Three rivers and lakes have been gradually revealed! Although Unilever’s poor performance in general, but in a cosmetic, the decline of the Pond’s and Sunsilk had no way of status to that year, these brands have fallen into an even million yuan is not even a small brand. The strategy is not clear, people - especially the Shanghai-born words of those with their own good ‘ramming paste’ of the staff - the corruption and the loss of combat effectiveness, making Unilever Cosmetics basic