To feel the pulse of Haier and TCL.docVIP

 PAGE \* MERGEFORMAT 22 To feel the pulse of Haier and TCL In terms of visibility, scale, or the system-building, Haier and TCL are all rated as Chinese household electrical appliance industry’s most successful enterprises. In a sense, Haier and TCL are a microcosm of the development of Chinese enterprises, these two companies put together to compare and research for more companies may be able to find their own path of development suited to provide a reference. Property: Li Dongsheng Zhang Qiexi pain Chinese home appliance industry, the reason will appear in 2001’s historic huge loss, price war, diversification, product homogeneity, poor marketing, etc., can be attributed to ‘blame’. However, the real long been plagued by home appliance industry in the development of China’s home appliance industry, the devil is the issue of property rights. A real sense of the modern enterprise system is the core of the establishment of modern property rights system, while the main features of modern property rights system, as follows: The clarity of property rights, ownership structure, diversification of property rights can be tradable, and the rationalization of the organizational system of property rights, property rights are purely economic property rights. Affecting China’s household electrical appliance enterprises to further develop the chronic illnesses that have not been able to establish a modern enterprise system. Similarly, there is hope into the world as the top 500 Chinese household electrical appliance enterprises, Haier’s predecessor was a collective enterprise, TCL is a state-owned enterprises, two corporate ownership structure of a different nature. Operations in the capital, the Haier chose the different business listed on the roads were packed, TCL Group’s business malpractices of choice listed as a whole approach. In April 2002, TCL announced its long-awaited ‘Apollo’ program. In 1997, the Huizhou municipal government took the lead in the implementat