Traditional beauty with the franchise business model.docVIP

 PAGE \* MERGEFORMAT 24 Traditional beauty with the franchise business model The status of traditional beauty The reform and opening up has been 20 years, while in the first fifteen years since the reform and opening up, China’s cosmetics sales of 23.8% average annual rate of increase, the maximum year to 41% to 98 onwards, although the growth rate slowing trend, but significantly higher than the national economy, like rates of growth. In 2002, the Chinese cosmetics market, unprecedented prosperity, with annual sales of 40 billion yuan a breakthrough, of 460 billion yuan, which ranks eighth in the world, Asia, the second place. After more than 20 years of development, China’s beauty has formed a beauty, hairdressing, health beauty, health and beauty, design, beauty education, professional beauty product development, production and sales as the main body of the comprehensive sex industry. This industry more and more and more in-depth market and the majority of the lives of ordinary consumers to become a modern new tertiary industries. The past five years, the national beauty new store up to 78% of the total development of the market has been experiencing a rapid growth period. Since 1988, China’s beauty industry is beginning to flourish, ‘China’s beauty industry conditions of employment-cum-survey’ shows that the national beauty employed a total of about 11.2 million people in urban areas the total number of cosmetic body is about 1.542 million, with an average per a beauty created in each of employed persons operating income of 21.4 thousand yuan. The survey also shows that the Chinese beauty industry is now in the market development period of rapid growth, is a perfectly competitive growth industry. Only the last 5 years, the number of new shop accounted for 78% of the total. Beauty both in the proportion of GDP, or the proportion of tertiary industry, as well as employment in the tertiary industry proportion, Jun Cheng growth. Beauty of this rapid growth t