The functions of management- strategy and tactics of the homing.docVIP

 PAGE \* MERGEFORMAT 22 The functions of management: strategy and tactics of the homing Host’s Remarks: Although the marketing department have plenty of corporate resources, but does not grasp the market resources, the sales department of the game lies in the process, sales will inevitably be kidnapped, but in a subordinate position. Only from the organizational structure and work processes that clear the market on the location and functions of the Department in order to fundamentally solve the problem of marketing position, and only then can really solve the firm’s strategic development issues. China Business Marketing From EMKT. department setting, usually by the market (center) and sales (center) of the two departments. Being afforded to the market planning responsibilities of the marketing department of the building, is always unsatisfactory. In the marketing department and sales department in handling its relations, marketing head of the total aspirations blighted the complaint. Marketing and sales in the co-ordination of the Ministry is always in a weak position. In accordance with the requirements of the theory of marketing, marketing work more should pay attention to market planning and market research, marketing department is responsible for this work, where in the enterprise is a strategic sector, the lead department. Realized for the sale of goods should be the work of the Ministry of the executive branch. The reality of business operation and normative marketing theory is at odds. This is to engage in marketing management and marketing for the management of construction work has brought a lot of confusion. How to understand marketing in the sales department of the vulnerable position? Enterprises should be how to deal with marketing and sales relationship? Market Department of the weak position in the sales department, resulting in many Chinese enterprises in the marketing behavior of short-term and excessive speculation roots. If a separate depa