The fourth wave - on the current mainstream channels of recycling home appliances brand Some Thoughts.docVIP

 PAGE \* MERGEFORMAT 28 The fourth wave - on the current mainstream channels of recycling home appliances brand Some Thoughts In 1980, Alvin Toffler published #8226; was later known to generations of people pointed out the future direction of the classical masterpiece lt;”The Third Wavegt;gt;. The book, Toffler will be the development of human society is divided into three stage: about ten thousand years ago the agricultural stage of development of human society has been Alvin Toffler described as the first wave of industrialization phase of the late 17th century began, has been hailed as the second wave, which began in the 50’s hair late stage information technology, has been hailed as the third wave. Toffler borrowed this analogy because in my opinion, in the Chinese home appliance in 20 years of development, the real channel model with a typical three appeared only be metaphor of the home appliance industry channel mode for the three waves - large circulation pattern Changhong, TCL’s self-built channel model, and the integrated model Gree channels (the channels in this article refers specifically to the following three market channels, not including one channel of the secondary market. The appearance of any channel model has a specific background of the industrial environment, are intended for different markets during the formation of the basic contradictions. And with the market, the basic contradictions in the current market, the new formation to test and no doubt will once again Follow the appliance industry is currently the mainstream brand: you are looking for change to guide industry, beach-goers? or just a negative response, with wave drifting bystander? In order to better explore new markets for the current basic appliance industry conflict once again by giving birth to the channel model change, we need to first three home appliance industry, the channel model has a simple understanding that we make a discussion of the back cushion. Changho