TV shows analysis and management strategy of brand.docVIP

 PAGE \* MERGEFORMAT 24 TV shows analysis and management strategy of brand [Abstract] the face of the rapid development of the television industry opportunities and challenges, this article from the television show has become a unique cultural products, television has entered the industrial age perspective, expounded the importance of brand management television that the television programs should be adopted by accurate positioning to develop the brand hosts, standardized production, brand maintenance, strategic tool for the creation of brand programs, to achieve economic and social benefits and win-win goals. [Keywords:] TV industry; brand management; image of the maintenance 1, television programming is a special kind of cultural products From an economic point of view, the production of material products with other businesses, television production is also a unit of production for consumer products, this production is carried out electronically, providing a television program is to produce products, but it is a kind of spiritual products, information and entertainment are spending the most basic content, the audience through the television media to meet a variety of motives and preferences. Sometimes, the audience wants news and other information products, and sometimes need to spend leisure time. TV shows such cultural products have the particularity of their products. First of all, television programs that have a non-material cultural products. It tapes, radio waves, finite cable, etc., as the material carrier, present in the images with a certain sense, through the provision of information to provide value for the audience, this information is non-material. Second, the television programs of this cultural product is a kind of innovative products. TV programs of different products and material products. Material goods to consumers through the process of consumption of substances obtained value, as long as