“乐活主义”——在日用品包装上的探究与实践.pdfVIP

摘 要 世界经济的飞速发展，社会不断的进步，人们的精神需求也越来 越高，也就越来越关心其自身与环境的和谐存在与发展。“乐活主义” 在日用品包装上的应用开启了这种良好的发展趋势，这种流行趋势甚 至可以广泛的影响到所有的包装行业。日用品与日常生活密不可分， 而“乐活主义”作为一种与现在全球时代发展的潮流紧密相联的新兴 生活型态，其在日用品包装上的运用，具有广阔的发展领域及市场需 求。 在面对“可持续发展”为主题的今天，“乐活主义”带来了新的 市场契机。本课题通过探究与实践“乐活主义”在日用品包装的应用， 将“乐活主义”的概念与包装设计相结合，为消费者展现出全新的包 装设计方式，也为日用品企业提供了新的发展思路，从而做到从销售 到使用再到回收的“可持续发展”。课题涉及到多学科，如材料学、 消费者心理学、艺术学等多个学科。 关键词：乐活主义，日用品，包装设计，材料，结构 I 万方数据 ABSTRACT With the development of the world economy, our society has been deeply developed. The spiritual needs for human beings has been grown as well, so that people are more and more concerning the harmony existence between themselves and the development of environment.The use of “LOHAS” in the package of daily essentials has developed a great trends, this fashion trend may influence all the package industry in the future.We know that the daily essentials and daily life are inextricably linked, and for “LOHAS”, as a newly developed lifestyle, which growing with world-class fashion trends, we can predict it has wide development space and great market need in the future. Facing the theme of “sustainable development”, “LOHAS” brings us more opportunities in the future market.In this paper, through analyzing and practicing “LOHAS” in our daily package, through connecting the conception of and package design, produce brand new package design method for our costumer, and create a new way for Commo