“精耕细作”有机五谷杂粮品牌包装设计.pdfVIP

ABSTRACT The rapid growth of the national economy and huge demand in domestic and foreign markets, showing the success of Chinas organic food industry trends. Through the combination of in-depth market research and current status of organic cereals packaging, branding, simple, personalized packaging can adapt to the consumer cultural tastes and aesthetic requirements and competitive needs of the market. This graduation is to explore a breakthrough on the basic functions of product packaging, so that the packaging not only protects products, promote sales, easy to use, storage and recycling, but also let the consumers have sentiment feeling when using it. The brand Intensive cultivation advocating a healthy attitude to life and health. For the packaging form, it pursuit of natural, simple, and green design, to explore ways to incorporate the packing of organic grain in the outer charm, design of basic shape, structure and color of the packaging with the brand culture of Return to Innocence. So as to enhance the enterprise brand culture, get brand recognition by consumers, and embody the connotation of the organic food. Key words:Intensive cultivation, packaging design, organic products, grain, brand V 万方数据 目 录 摘 要II ABSTRACTIII 目 录V 第一章 绪 论1 1.1 课题设计的来源及意义1 1.1.1 设计创作来源1 1.1.2 设计创作意义1 第二章市场调研与目标定位2 2.1有机五谷杂粮国内外现状分析 2 2.2 课题设计的目标定位3 第三章 课题设计的理论依据与方法5 3.1理论依据 5 3.1.1品