广州岛栋项目开盘定价策略报告.pptVIP

* One Voice: HPs brand strategy, messaging and identity * Welcome to this special training session on Operation One Voice and the changes we’re making to how we communicate to the marketplace. This “overview” session is the first module in a series of training sessions that have been developed. I want to emphasize that everyone – EVERYONE – who is in involved the development and/or production of marketing communications materials is REQUIRED to go through this initial training session. Once you have completed this module, you can then take additional training modules that apply to your specific area of responsibility. Currently, there are two other training modules available – advertising and collateral. We will soon have other training modules that address areas such as trade shows and events, packaging, point of sale materials, and other key areas of marketing communications. Today’s session will cover the following materials: A brief overview of Operation One Voice and it’s goals Our brand strategy – why brand is important and how the strategy is the foundation of all our communications The new brand foundation elements – from the +hp brand device to our tone of voice Messaging and our communications architecture - what we want to say to our customers in all of our market segments An update on working with outside agencies, and Finally a list of contacts and URLs for more detailed information and materials 月岛A栋开盘定价策略报告 东方人居智慧 Fineland real estate holdings co., ltd The information contained herein is subject to change without notice ? 方圆公司2008 文中信息如有改动，恕不另行通知 广州地区公司营销策划部 方圆地产顾问 目录 新政后市场情况分析 珠江新城近期楼市概况 示范单位开放后客户反馈分析 价格定位及开售策略 一：新政后市场情况分析 1、政策环境 4月17日，国务院正式发布《国务院关于坚决遏制部分城市房价过快上涨的通知》：即新“国十条” ，遏制房价过快上涨。 1、购买首套自住房且套建筑面积90平方米以上的家庭，贷款首付款比例不得低于30% 2、购买第二套住房的首付款比例不得低于50%，贷款利率不得低于基准利率的1.1倍；购买第三套及以上住房的，首付款比例和贷款利率应大幅度提高 3、不能提供1年以上当地纳税证明或社保缴纳证明的非本地居民暂停发放购买住房贷款 ——政府出台“新国十条”，遏制房价上涨 “国十条”核心内容 “国十条”主要目的 1、抑制全国房价过快上涨的态势，使之趋于稳步上升； 2、政策偏向于保护日常自住型的购房