民营企业多元化战略与非市场资源构建——基于浙江民营上市公司面板数据的实证分析.pdfVIP

却14年05 月 革怠锺晴管锦 May ,2014 (第 28卷第05期) East China Eωnomic Management (VoI.28 ,No.05 ) .浙江经济 [DOI] 1O.3969/j.issn.l∞乍到97.2014.05.∞3 民营企业多元化战略与非市场资源构建 一一基于浙江民营上市公司面板数据的实证分析 吴瑶础， 孙彤。，毛佳a.b (宁波大学 a. 商学院; b.现代管理研究中心，浙江 宁波 3 15211 ) 摘要:非市场资源与多元化战略关系的研究是从微观视角探讨我国经济改革中的安要问题 文伞以浙江民营上市公司 为研究对象，实证分析民营企.:!k实施多元化战略和构建非市场资源之间的关系 实证给采衣明:民营企业构边的非市 场资源越多，其多元化程度越高;民营企业的多元化程度越高，越有利于其构建灵多的非市场资源;民营企业积极采 取非市场采略，构建非市场资源有助于改善多元化战略的绩效 最后，根据实证研究结论提出有针对性的建议. 关键词:民营上市公司;多元化战略;非市场资源;资源构建 中图分类号: F061.5; 口76.5 文献标志码: A 文章编号: 1 ∞7-5097 ( 2014) 05-∞13-05 The Diversification Strategy a nd Non-market Resources Structuring of Private Enterprises -Bωed 00 ao Empirical Aoalysis of Panel Data from Private Listed Companies io Zhejiaog Province WU Yao. b , SUN Tong. b , MAO Jia. b (a.Faculty 01Business; b.Modem Manageme nJ. Research CenJ.er. Ningbo University , Ningbo 315211. China) Abstract: The study on the relationship between non- market reωurces and diversification strategy is an important issue to ex- plo陀 Chinas economic refonn from the micro perspective. 四is paper empirically examines the relationship between diversifica- tion s国tegy and non-market resources structuring of private enterprises by taking private Iisted companies in Zhejiang Prov- ince ωthe research object.币le resuIts indicate that: the more the private enterprises to build non-market resources , the high- er the degree of diversification; the higher the degree of diversifiωlion of the private enterprises. the more beneficial for tbe private enterprises to build more non- market resources; the private enterprises need to actively adopt non-market strategy to build non-market resour