中原深圳廊桥国际销售新执行.ppt

客户描摹 快 捷 感 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 客户描摹 紧 迫 感 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 客户描摹 时 间 感 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 客户描摹 资 产 配 置 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 向 塔 尖 进 发 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 项目特征 客户特征 标志建筑 国际中轴 区域升级 城市高端人群 国际化生活 向顶端攀登 卓尔不群 俊朗 挺立 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 用一种世界高端品牌描述这种项目气质。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 托起世界的廊桥 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 结论 营销思路 项目形象 落地原则 策略思路 突破 卓尔不群 挺拔 快速建立项目形象 直效到达目标客户群 控制营销成本 立势期：以大事件和短期内集中推广实现 蓄客/销售期：借势转向客户渠道营销，线上推广做为辅助措施。 “一”：一条主线（“大活动+客户渠道”为主线） “二”：两个集中（节点集中大活动和集中户外推广） “三”：三项配合（深圳推广、香港外销、展示包装） Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 活动系列 集中大活动 系列小活动 客户渠道营销 香港外销带客 中原客户渠道 主线 进场 认筹 支线 深圳区域集中推广 深圳区域阶段推广 线上推广 客户渠道 香港外销预热 外围和地盘包装 展示包装 营销导图 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 营销强度 立势期 蓄客销售期 2011.4 营销策略的阶段分解 营销阶段 2011.3 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 集中制造大事件，快速引爆市场关注 引爆 营销主线 立势期|蓄客销售期 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 选择顶层复式单位样板房，进行拍卖活动 营销主线 立势期|蓄客销售期 标杆产品B2-1复式下层 标杆产品B2-1复式上层 Evaluation only. Created with A