吉首市中铁置业世纪傻慕水商业定位报告.docVIP

目录··································································1 前言··································································2 第一部分：房地产宏观市场分析··········································3 一、吉首市房地产基本情况··············································3 二、吉首市房地产市场数据分析··········································4 三、区域商业环境分析··················································6 四、政策动态分析······················································13 第二部分：产品定位·····················································15 一、项目情况分析······················································15 二、本案商圈分析······················································18 三、产品定位分析······················································19 四、各分区功能分析····················································27 五、交通组织规划分析··················································30 第三部分：项目经济分析················································32 一、售价分析··························································32 二、收益测算分析······················································35 第四部分：物业建筑规划建议············································36 一、商业、住宅关系分析················································36 二、规划布局建议······················································39 三、交通流设计建议····················································40 四、建筑风格及外立面建议··············································40 五、景观环境主题及艺术风格建议········································41 六、商业环境包装建议··················································43 第五部分：关于销售模式及营销推广的建议································46 一、销售模式分析······················································46 二、营销推广建议······················································48 附一：商业业种经营条件················································50 前 言 从2009年6月28日开工至今，已近半年，中铁置业·世纪山水项目在吉首市取得了良好的社会反响，引起了消费者、房地产企业、政府机关等多方面关注。时至年末，商务活动中心已进入收尾工程，一期一组团各物业形态已开始建设，临时接待中心的销售接待工作正在有条不紊的进行，各项工作正全面展开。 随着项目临时接待中心的日常接待及第五届吉首市房交会的参与宣传，令吉首广大购房消费群体对本项目也有了初步的认知。作为项目首期面世的一期一组团各物业种类，对于项目整体形象及实力的展示至关重要，其中就包括有临世纪大道底商部分，虽然本项目商业部分体量只有16000余平方米，仅占项目总建筑面