和而不同深圳万科福永的项目整合推广思路.ppt

Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 海 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 陆 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 空 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. C/ 媒体组合策略 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 区域户外精准围堵 户外 （辐射南山、宝安中心区） 户外 （覆盖福永） 沿深南（宝安）大道 公交车体、站台 机场候机厅灯箱 机场登记牌 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 项目当地精准围堵 户外广告牌 福永、宝安大道 灯杆旗 国惠康、南城百货 户外与海报互动区 宝利来大酒店 万福广场 文化艺术中心 项目活动战术场地 现场围墙、导示 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 深圳特区报 南方都市报 网络 广播 短信 海报 物料 常规媒体时效投放 样板房、开盘等关键节点投放，制造全城影响。 作为项目长效的公众媒体投放，持续保持声音。 有效的文本道具，提高项目整体品质。 活动 制造话题，吸引人气，点对点客户有效传播。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. D/ 阶段执行表现策略 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 类别 时间 物料制作 现场传播 线上传播 直效传播 项目 4月（短暂的品牌导入时间，瞬间建立万科领