Higher Vocational School Curriculum theory and practice of marketing research report.docVIP

Higher Vocational School Curriculum theory and practice of marketing research report Abstract The characteristics of higher vocational school education, decided the course of its marketing professionals is the theoretical basis of the main classroom of students, teaching the process of thinking open and close integration of teaching theory and practice, but also determines the teaching methods must be taught, the question to explore, knowledge contests, , lectures, visits, simulations and practical business contract and other forms. The only way to achieve the objective of fostering higher vocational education. Keywords: Higher Vocational School Curriculum theory and practice of marketing research report Study of Higher Vocational School of marketing theory and practice of professional courses, we believe that should at least include two aspects: First, from a theoretical and practical perspectives of marketing programs to explore how we can form a more complete marketing professional education the expected educational outcomes, which is the subject of theoretical requirements; and design specific theoretical courses and practical teaching methods to reflect the above theory of the subject demands, is the inevitable result of the practice of this topic. I. Background Whether in the field of higher education or secondary education, vocational education and general education are two completely different types of education in the education sector has already reached a consensus, but in education, practice, practice, precisely in the theoretical teaching, vocational education Almost all courses are fully mimic the teaching methods of general education has become a general rule, the practice of completely different from the general education curriculum into a replica of the experimental classes of general education courses, but also has become a common practice. Marketing professionals to explore higher vocational schools teaching the theory and pract