Quality of Pharmaceutical Advertisements in Medical Journals A Systematic Review 英文参考文献.docVIP
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Quality of Pharmaceutical Advertisements in Medical Journals A Systematic Review 英文参考文献
QualityofPharmaceuticalAdvertisementsinMedical
Journals:ASystematicReview
NoordinOthman1,2*,AgnesVitry1,ElizabethE.Roughead1
1Quality UseofMedicinesandPharmacyResearchCentre,School ofPharmacyandMedicalSciences, UniversityofSouthAustralia, Adelaide,Australia,2Kulliyyah of
Pharmacy,InternationalIslamicUniversityMalaysia,JalanIstana,BandarInderaMahkota,Kuantan,Pahang,Malaysia
Abstract
Background:Journaladvertisingisoneofthemainsourcesofmedicinesinformationtodoctors.Despitetheavailabilityof
regulationsandcontrolsofdrugpromotionworldwide,informationonmedicinesprovidedinjournaladvertisinghasbeen
criticizedinseveralstudiesforbeingofpoorquality.However,noattempthasbeenmadetosystematicallysummarisethis
bodyofresearch.Wedesignedthissystematicreviewtoassessallstudiesthathaveexaminedthequalityofpharmaceutical
advertisementsforprescriptionproductsinmedicalandpharmacyjournals.
MethodsandFindings:Studieswereidentifiedviasearchingelectronicdatabases,weblibrary,searchengineandreviewing
citations (1950 – February 2006). Only articles published in English and examined the quality of information included in
pharmaceuticaladvertisementsforprescriptionproductsinmedicalorpharmacyjournalswereincluded.Foreacheligible
article, a researcher independently extracted the data on the study methodology and outcomes. The data were then
reviewedbyasecondresearcher.Anydisagreementswereresolvedbyconsensus.Thedatawereanalyseddescriptively.The
finalanalysisincluded24articles.Thestudiesreviewedadvertisementsfrom26countries.Thenumberofjournalssurveyed
ineachstudyrangedfromfourto24journals.Severaloutcomemeasureswereexaminedincludingreferencesandclaims
providedinadvertisements,availabilityofproductinformation,adherencetocodesorguidelinesandpresentationofrisk
results.Themajorityofstudiesemployedaconvenience-samplingmethod.Brandname,genericnameandindicationswere
usuallyprovided.Journalarticleswerecommonlycitedtosupportpharmaceuticalclaims.Lessthan67%oftheclaimswere
supportedbyasystematicreview,ameta
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