2013牛津译林版必修4Unit 1“Advertising”〔Welcome to the unit〕课件.ppt

Questions and answers □Do you think these are good ads? And why? Humorous and persuasive language, creative ideas…… □ Why do companies advertise? To sell their goods, earn more money from us…… □ Where do we always see advertisements? They cover almost every kind of medium. Do you know the girl? Recognize and describe the following posters Differences between CAs and PSAs More ads for you to discuss: Speak your mind Do you always like the ads? Can you tell some occasions when ads become really annoying (恼人的, 讨厌的)? Do you always believe in what the ads say? Why or why not? * Wordlist Appreciation of a video version What’s the video about? It’s an advertisement about a kind of beer. The name of the beer is called Budweiser. Some more video advertisements for you to enjoy 丰田汽车 Poetry in motion, dancing close to me. Arts in advertising (slogans口号, 广告词) 滴滴香浓, 意犹未尽。 麦斯威尔咖啡 Good to the last drop. 雪碧 Obey your thirst. 动态的诗, 向我舞近。 服从你的渴望。 耐克运动鞋 Just do it.  百事可乐 The choice of a new generation. 东芝电子 Take TOSHIBA, take the world. 　　　 Arts in advertising (slogans口号, 广告词) 只管去做。 新一代的选择。 拥有东芝，拥有世界。 摩托罗拉手机 Intelligence everywhere. 百事流行鞋 Ask for more. IBM公司 No business too small, no problem too big. 佳能打印机 Impossible made possible． 智慧演绎，无处不在。 渴望无限。 没有不做的小生意，没有解决不了的大问题。 使不可能变为可能。 Occasions when you may encounter ads Can you tell some other situations? ★ A “well-known” advertisement in China Slogan: 今年过节不收礼, 收礼就(还)收脑白金! ★ 1. How do you feel when you see the girl’s big eyes? 2.From the poster, what do you think is the purpose of Project Hope? Keep away from drugs Cherish our lives 1. Why does this ad use the image of a bird’s nest? 2. What problem is the poster trying to highlight（强调）? 3. Do you think this ad helps to make people aware of environmental problems? Talk about another Ad 4. From this ad, what do you think Earth Day is all about? Do the ads mentioned above belong to the same type? No. Some advertise