无形资本对创意产业新创企业成长性的影响——以广告业为例.pdfVIP

科技管理研究 2012 No.6 2012 年第6 期 Science and Technológy Management Research doi:l0. 3969/j. issn. 1000 -7695. 2012. 06. 031 无形资本对创意产业新创企业成长性的影响 一一以广告业为例 梅琳 (上海财经大学国际工商管理学院，上海 200002) 摘要:从创业资本与新创企业成长性间的关系出友，以创意产业中的广舍业作为主要研究对象，在 Mirja皿 van Praag (2003) 提出的新创企业成长模型的基础上，结合广告业的资源依赖方式，将人力资本和社会资 本这两类无形资本(intangible resources) 引入模型，分别分析人力资本和社会资本对广告业新创企业成长 性的影响。研究结呆表明，元形创业资本能够有放促进创意产业的成长.在企业成长的不同阶段，不同资 本的作用效果不同;并发现.人力资本对于广告业新创企业的业绩增长具有重要意义。 关键词:创意产业;新也!企业;无形资本 中国分类号: C939: F264.2; 白72.3 艾献标iR码: A 文章编号: 1000 -7695 口012) 06 -0130 -05 Effect of Intangible Resources on the Growth of New Ventures io Creative Industries: ßased 00 the Advertising Industry Analysis MEI Lin ( School of Intemational Business Administration. Shanghai University of Finance and Economics. Shanghai 200002. China) Abstract: This paper argues the relationship between initial capital and growth of firm in advertising industry , Based on the model of the firm effect proposed by Mirjam van Praag (2003). it introduces the intangible resources 10 the model regarding 10 the resources endowments of advertising indust町. and then analyzes Ihe influence of the effect of human capital and social capital on the advertising firm. The paper identifie施 that the firm is growing by the co - opera- tÍon of tangihle and intangihle resource. The effect of each intangibte resource differs in different stag回 of the growth of 由e firm. and tbe human capital is much vital to the growth of the firm in advertising industry. Key words: creative industries; new ve