University Curriculum Reform of advertising.docVIP

University Curriculum Reform of advertising Abstract: The advertising industry’s rapid development, employment of advertising professionals provide a broad space. How to make the teaching profession to adapt advertising information society, knowledge-based economy challenges, how to cultivate a sense of innovation and innovation capability of high-quality application-oriented talents, is an open question. The University of ads for the problems in education put forward new ideas and the corresponding countermeasures.  Keywords: advertising education; curricula; countermeasures  China’s rapid economic development, the development of the advertising industry has provided a broad space for advertising in social life has become a prominent position in the emerging industries. Advertising professionals and therefore hot. As the advertising profession is to train and the output can take the initiative to meet the needs of social development, human resources and survival, while the curriculum and content of the preparation of personnel training with the decision of the knowledge and ability, personality structure, and further education of a country’s ad the pace of development and quality of a direct effect, so they must be the most sensitive reflection of the community advertising the various requirements of professional education, curriculum and content of reform in many countries often bear the brunt of the University of the task of education reform.  A university education, problems with ads  1.1 Teacher weak  At present, many university teachers are mid-life switch, the system theory and specialized skills There is a definite lack of a considerable part of the university is in the teaching staff and related facilities are inadequate to establish the case of advertising specialties, from the arts, engineering to finance , teacher colleges, although the distribution of the ad to learn more and more widely, but always being affected by the actual conditio