On the road of brand building Private Colleges and Universities.docVIP

On the road of brand building Private Colleges and Universities [Abstract] At present, more and more private colleges and universities, education, more and more intense competition, no one should first build a good brand, who will be in the next period of time benefiting disproportionately to become the market leader; otherwise, it could be being relentlessly eliminated. This paper mainly private colleges and universities need to brand building as a starting point to talk about a few private colleges and universities to create the brand of thinking. [Keywords:] Private colleges and universities need to create a brand-building ideas I. Introduction We are accustomed to will have a brand known as the prestigious universities of higher learning, where the ‘brand’, in fact, enterprise management of ‘brand’ concept, one of its important scientific implication is’ the brand has a certain special quality, stability, and to a certain standards, able to stand the test of time and the market ‘. Colleges and universities to make high-quality brand of biogenic and outstanding experts and scholars of the yearning for the formation of gold-class teachers and students can create a natural partner ‘quality’ (students), and further social identity. ‘Brand’ effect will bring huge benefits schools, private colleges and universities are also well aware of the leadership of this point and therefore spare no effort in the various colleges and universities to create educational brand. Second, the need for brand building private colleges and universities (A) the lack of private universities in China brand In the world, there are many privately-run, private colleges and universities is a longing that people admire, such as the United States, Harvard University, Waseda University in Japan and so on, these schools are world-renowned around the world to gain access to these universities, students are proud of these people School has never worried about biogenic problem. This is