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Recruitment Employment on Vocational Exploration in the marketing strategy.doc

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Recruitment Employment on Vocational Exploration in the marketing strategy

Recruitment Employment on Vocational Exploration in the marketing strategy Paper Keywords: Higher Colleges Admissions job market, marketing strategy Abstract: To enhance the present stage of social service functions of higher vocational colleges, vocational training and to expand enrollment and labor market institutions of higher vocational education and healthy development of an effective guarantee. In the introduction of marketing concepts, study and explore the product, price, channels and marketing strategies, developing marketing mix strategies. 0. Introduction Into the 2l century, higher vocational and technical schools such as springing up in the land of China, showing a rapid development of the situation. At the same time, the gap between vocational institutions and community conflicts are gradually emerging, mainly reflected in higher vocational colleges for the community strong sense of service, insufficient capacity of vocational education and society due to understanding. the face of higher education in recent years, the state attaches great importance to full active service Vocational local economy, promote local economic development function? how to make the society from understanding, recognition, development and vocational colleges to take the initiative to various forms of cooperation, actively participated in various professional and vocational institutions, training and academic education? this paper with marketing ideas, and explore at this stage Vocational marketing strategy, developing marketing programs combined, in order to promote the healthy development of vocational colleges, long-term effective survival. 1. The introduction of marketing concepts, clear goals higher vocational colleges Marketing Theory 1.1 Introduction Marketing is to create ideas, products, services, the exchange (the exchange of individuals and organizations to meet the target) and the plans and ideas, pricing, distribution, and service process.