房地产项目尾盘销售管理.doc

房地产项目尾盘销售管理 房地产项目尾盘销售管理提要：在尾盘可售面积少于1万平米（含住宅、商铺、车位等）时，项目销售部根据业务需要可申请撤场，由地总审核 自 房地产项目尾盘销售管理 一、尾盘操作要点 1、当项目总体销售率超过90%时，剩下楼盘即为尾盘，进入尾盘销售期。 2、尾盘销售策略的宗旨是清盘，尽快回笼资金，减少资金占压。 3、对于尾盘销售，为达到快速清盘的目的，可考虑制定相应的价格策略。价格由市场营销部会同财务管理部制定，并经常董、地总审核审批后执行。 4、一般说来，由于尾盘多是客户挑选后剩余的较差单位，因此价格上可考虑比前期售出单位稍低。在实施过程中，应考虑前期以较高价格购房业主的利益，避免在价格问题上产生业主投诉，建议采用暗降加优惠的方法。 5、在销售渠道上，不必大规模做广告，可以较多地借助已签约客户或已入住业主，采用口碑传播和推荐成交方式进行销售。 二、项目销售部撤场管理 1、在尾盘可售面积少于1万平米（含住宅、商铺、车位等）时，项目销售部根据业务需要可申请撤场，由地总审核。 2、项目销售部是否撤场由集团营销管理部最终审批。如果不同意撤场，则继续销售，直至具备撤场条件。如果同意，则撤场后由地区公司市场营销部委托给物业管理公司或专业机构代理销售。 三、尾盘委托销售协议要点 尾盘代理销售协议应包含以下内容： 1、销售内容和范围 2、销售目标（包括结案时间、实现价格、客户满意度等） 3、佣金比例、奖惩规定、费用支付方式、销售现场管理规定等。 4、代理业绩考核 自 Measures for the routine management of moral education in Middle SchoolsMethod of conventional management of moral education in middle schoolFirst, the guiding ideology:School moral education is an organic whole of the whole education work, always adhere to the school adhere to the moral education, education for this product, and actively promote the quality education, the school building efficient curriculum system of moral education, moral education, improve the sense of attraction and appeal, enhance the moral education work for through and timeliness. Teach everyone, service education and management education, and school moral education work must be with family education and community education closely together, to form a concerted pattern, and strive to create a good atmosphere for education, and to promote the all-round development of students, to establish a scientific moral education full of vigor the For long-term mechanism.Two, the goal of moral education:To guide the students to form the correct world outlook, outlook on life, values, to cultivate students unity and mutual assistance, honest and trustworthy, law-abiding, good quality, hard work, set a good XX students ideological quality, psychological quality and image quality. The formation of excellent