罕见的果汁行业商务ppt模板之新鲜混合水果汁的市场分析与营销策略fresh punch.ppt

Marketing Objective Strategies Product Place Pricing Promotion Product Product Life Cycle Our product lie in introduction period Low sales High costs per customer Negative profits Innovator customers Few competitors Objective: to create awareness and trial Offer a basic product Price at cost-plus Selective distribution Awareness – dealers and early adopters Induce trial via heavy sales promotion Place Distribution Channel Product location availability Modes of transportation Distribution Channel Product Location Availability FP Agro has no set geographic target area. By leveraging the benefits of liberalization and integration of the markets of the world, FP will seek to serve both domestic and international customers. Metropolitan Cities, small cities, towns. Density of Area: Urban, Semi-urban, Rural. Modes of transportation From road transportation Pricing Policy Apply the concept of providing quality product at optimum price Provide Lucrative discounts, deals and schemes Adopt sales oriented objective Have one price policy to maintain a goodwill among customers. Pricing Strategy So, as a new comer our pricing strategy is to introduce our products in the market at lower prices so as to create the huge demand in the market and to compete with other competitors. As we come up in the demand, we will increase our prices and will provide more efficient and affordable juices Pricing Strategic Matrix Penetration Pricing Our product will be lie on penetration strategy with high quality low price For introducing new product Price low to capture market share Expect to make profit in volume Break even point Demand Desire refers to peoples willingness to own a good. Demand is the amount of a good that consumers are willing and able to buy at a given price. Factors Influencing our juice Demand The amount of a good demanded depends on: the price of the juice the income of consumers the demand for alternative juice which coul