肯德基商务宣讲ppt模板kfc.ppt

Case Study:Kentucky Fried Chicken and the Global Fast-Food Industry Relevant Case Facts - History Early Life of Colonel Sanders Sander’s First Franchise in 1952 New Management/culture for Kentucky Fried Chicken after KFC sale for $2M Acquisition of KFC by Pepsico/Tricon Global Heublein Makes Changes in 1970 1980’s Profit and Expansion From $105 to 7.2 Billion in 50 years 1952, Col. Sanders started franchising his recipe door to door financed by his $105.00 SS Check 1964, Col Sanders had more than 600 franchised outlets in the US and Canada. 1964, Sold his interest in his company for $2 million to a group of investors. 1966, KFC went public 1969, Listed on the NYSE 1971, KFC was acquired by Heublein Inc. for $285 million. 1982, Heublein KFC Inc. was acquired by RJ Reynolds 1986, RJ Reynolds KFC, was acquired by PepsiCo, Inc. $840 million. 1997, PepsiCo, Inc. spined-off of its qsr’s into independent Tricon Global Restaurants. 2002, Tricon changed its corporation name to Yum! Brands, Inc. . NOW: Yum Brands, Inc. is the worlds largest restaurant company in terms of system units with nearly 32,500 in more than 100 countries and territories. Yum! Brands, Inc., is a Fortune 300 company Yum! Brands, Inc. global system sales totaled more than $22 billion in the year 2001. Current Market Cap value on the NYSE is 7.2 Billion Problem/Issue How would KFC maintain a market leadership in the global fast-food industry Issue: A competitive marketing strategy in the international market focused on the Latin American countries Internal Analysis Functional Areas Finance/Accounting Since 2001, Yum Brands Inc. has outperformed the market Computer Information Systems Newly established Computer information system ? Marketing Positioning among competitors is favorable unconventional methods of distribution multibranding Management Objectives and goals are measurable and achievable Team empowerment ? Productions/Operations Constant improvement on quality of chicke