Characteristics of commercial advertising in English vocabulary.docVIP

Characteristics of commercial advertising in English vocabulary Abstract Commercial advertisements are an indispensable part of life. English words unique advertising: Use of simple, direct; colloquial vocabulary to express their use; to borrow foreign words; coined new words; the use of compound words; the use of antonyms; comparative adjectives and the most advanced high-frequency and so on. A successful advertising is necessary to the simplicity of terminology, popular, novelty, direction, ambiguity, based on the wording so that it can be a powerful appeal and persuasive power. 【Key Words】 advertisement; advertising words; consumers 1. Introduction With the rapid development of the socio-economic finance, has been hailed as the embodiment of the advertising business filled in every corner of civilized society, as an important part of the ad advertising language, with its unique style, powerful charisma and persuasive power infection consumers, so as to achieve to create demand, build brand, merchandising purposes. In this paper, the English ad copy for the study, collected the major brands of classic advertising terms of the characteristics of advertising language analysis. 2. Use of simple, direct Advertising awareness and understanding of two fundamental goals, one short ad to tens of seconds to attract the audience, their choice of advertising language must be simple and easy to understand, avoid using partial words and big words, or else make the audience are obscure, but at a distance to avoid. English ads make more use of a common single-syllable words, such as: be, make, get, give, like, love, buy, need, use, hear, see, do, have, go, come, know, keep, look, take, feel, start, save, taste, suit, try, call, choose, last, find, let, help, mean, meet, build, reach, prove, show. monosyllabic verbs such simple crisp, lively sense of rhythm Strong. Well-known British linguist Leech (1996: 154) pointed out: most commonly used verb that a cons