青铜骑士2012年1月南仓满庭春MOMA项目整合推广构想.ppt

之前的问题—[现场] 外部导视系统破损较严重 园林环境破败 缺乏科技互动体验 售楼处、样板间欠缺品质感 功能分区布局、动线较零散，影响空间感 售楼处整体凌乱 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 策略关键 科技体验感 现场包装 改善形象/增强体验/强化信心/促进销售 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 科技体验+品质感 成为传递产品价值与增值溢价空间的重要手段 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 包装展示体系 产品价值展示 现场氛围展示 物业服务展示 售楼处 项目入口 园林景观 售楼处入口 样板间 礼宾、现场服务 销售动线营造 动线、功能分区 客群拦截封锁 道旗 围墙 销售道具 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 第一部分：销售动线营造/// Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 入口—科技感LOGO背景墙—沙盘区—科技体验区—绿化景观区—样板间体验—洽谈区。 动线分区更科学，避免客户正门进正门出，便于完成系列看房动作 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 放置导视引导 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 将原有石板路改为硬质铺装 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 将园林水景进行小范围改造，增强品质感 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 销售道具/// Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 突出差异化，制作科技产品说明书、海报等物料，让客户在现场体验后，带回家和家人更深感受科技魅力，深化产品价值认知和口碑传播。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 赠送体现科技感的小礼品，强化客群记忆。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 第二部分：产品价值展示/// Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 发光LOGO墙，强化科技感、品质感 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Cop