中原地产北京市阿凯精笛亚项目营销思路提报.ppt

传播执行 古董鉴赏及拍卖会 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 高尔夫活动 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 国际学校亲子活动 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 执行思考 (A\传播执行 B\推盘节点) Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. A\传播执行 传播思路︱传播执行框架 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 传播思路 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 市场及客群的分析决定了独特的思路 “双路线”互补共进的推广方式 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 双路线即： 1\针对投资客群进行传播 2\针对自住客群提升整体产品形象进行广域传播 (通过价值观提升项目美誉度及知名度) 采用双线同时启动共同推进 并形成全面互动的策略 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 1\针对投资客群进行传播 即针对投资及租赁客户进行有效传播 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 主题租赁代理活动： 世界精英共享ＣＶＤ，代理行推介 中原将利用本身业内资源 进行租赁市场整合,建立项目专属之租赁渠道平台 活动邀请对象： 仲量联行/世邦魏理仕/第一太平戴维斯/高力国际等区域内活跃的租赁经纪单位 活动内容及意义： 推介产品发布现阶段项目节点和利好信息。进一步带动租赁市场，塑造区域内首席热租大盘之态势，作用于销售达成 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 投资客 自住客 投资主线 吸引 项目发展成熟 达成热销状态 吸引 人气旺盛 卖场热烈 卖场氛围更加热烈 投资客明智的投资行为 使项目达成被京城买家追捧之势 督促自住客完成二次投资行为 自住客增加 项目发展成熟 良性影响投资客追加购买 以租带售 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 2\针对自住客群提升整体产品形象 进行广域传播 (通过价值观提升项目美誉度及知名度) 即针对整盘进行形象推广 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty