天橙昆明博欣地产采精莲湾项目推广策略沟通.pptVIP

定位： 采莲河畔，中央别墅区精装小公馆 采莲河的景观资源强调 借势滇池富人区， 用“公馆”给足购买人身份与地位 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 第三章 人群与传播  Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 一个短平快的项目，如何迅速引爆市场？ 精准人群，精细化的价值诉求 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 在新政到来之后，市场不确定的前景中， ?本案超好性价比产品，以及滇池富人区的符号价值感，无疑是给想进入滇池路片区的人一个机会。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 他们是谁？ 周边工作单身金领人士 投资客 注重生态养生的人群 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 他们手握热钱，却受制于新政，没有投资的出口。 他们对投资品的选择，看重的是地段价值，是升值潜力。 投资客是我们的核心客群： Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 滇池路前排 目标需求与项目价值的对位 居住资源价值 升值价值 地段价值 采莲河湾的生态景观 稀缺的7层精装公寓 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 当然，低门槛就能入住滇池路富人区， 并不意味着就是低品质。 就像宝马mini，时尚的外观总能吸引到人。 从来都是低价高品质的印象 如何打动他们？ Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 所以， 在快速出货与低总价面向市场之上， 我们的形象一定需要做足高品质的生活代言！ Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 第四章 推广  Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 推广原则：精准 ，有效 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. LOGO Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only.