如何做月度营销方案精(子川)2011.pptVIP

如何做月度营销方案;首先我们要明白;(1);一、是必须做的事： 开发商要求，公司要求、项目需求 二、是应该做的事 项目管理层总结分析梳理项目，给公司、给开发商提供最详细、最全面、最专业的营销思路和策略 ;三、一定要会做的事：;（2）;首先肯定营销方案是为自己做的，每月对项目进行一次梳理,基本流程就是：梳理、分析、总结、对比、构思、计划、执行、预期。;其次;关于做好营销方案;（1）整体梳理;梳理什么？;首先是对产品的梳理;对产品的梳理一定要简单尽量是一张纸解决问题因为，产品梳理的太分散，不利于分析和发现问题;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;其次是对销售的梳理;整体销售的分析及梳理;销售团队的梳理和分析;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;（2）目标任务;目标任务？;首先是对目标的分解;对目标的分解一定建立在对产品梳理的基础上;国际城3月份目标任务的分解;举例：漯河博睿国典;所以，博睿国典的营销方案整体分为两条线;首先是第一条线;第一线：三房房源推售策略;推广主题;其次是第二条线：针对复式的销售;第二线：复式房源的推售策略; 推广主题;（3）营销思路;营销思路？;营销方案没有方法、没有方向、没有诀窍，纯粹是平时的用心和积累 下面请看几个例子，目的只有一个……;正商颖河港湾亮相营销思路主题;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;2010年;;2010年;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;;(4)营销节点;营销节点？;1 2 3 4 5 6 7 8 9;（5）执行方案;执行方案？;执行方案最核心的要求就是明细、清晰所以，也是最容易出错的地方;（6）创新;创新？;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. C