科勒卫浴2016展位设计暨展示灯光设计研究.docxVIP

科勒卫浴2016展位设计暨展示灯光设计研究[摘要] 随着国内经济不断的发展，时代不断的进步以及现代人们观念的逐渐开放，会展市场发展规模在不断的扩大，人们对于会展的关注也越来越多。因此人们现在对展会的一些发展规律也有一定的认识。为了能够更好的使品牌商品的展示主题得到突出，让参观者更深入的了解所要展示的商品，使商品的认知度和市场竞争力得到非常大的提高，就必须对展位进行精心的设计，其中关于展示灯光设计的研究就占具重要的位置。[关键词 ] 展位设计 展位灯光Kohler 2016 Booth Design Showcase Lighting Design[Abstract] With the domestic economy continues to develop, gradually opening the era of continuous progress and modern peoples attitudes, the market continued to expand the scale of the exhibition, the exhibition for peoples attention more and more. So it is now the law of development of the exhibition a deeper understanding. In order to better enable display themes branded goods, are highlighted, so visitors a better understanding of the merchandise to show that awareness and market competitiveness of goods to get a very large increase, it must be carefully designed booth wherein the lighting design for the present research on occupy an important position.[Key words]Booth DesignShowcase Lighting Design目 录引 言·······························································3第一章 展位设计的重要性·············································31.1 商业展位空间设计的意义·······································31.2 商业展位中展示灯光设计的意义·································4第二章展示灯光设计与展示商品的关系·································52.1 商品宣传中的展示灯光设计的意义·······························22.2 展示灯光设计的实施···········································32.3 商品品牌文化的渗透···········································3第三章科勒卫浴展位设计·············································43.1科勒卫浴展位设计理念·········································73.2 设计材料以及色调的选择·······································73.3 灯光的选择···················································83.4 展位空间的设计···············································83.5 墙面的设计···················································9结论·······························································9参考文献···························································10致 谢······························································11引 言科