治理学-基于巴纳德组织现实的顾客价值剖析(国外英文资料).docVIP

管理学-基于巴纳德组织理论的顾客价值分析(国外英文资料) Customer value expectations based on customer perspective are not natural, it comes from the customers interest. The customers interest demand begins with the customers motive, namely the persons demand. There are many theories about the motivations of people, but most of them are the first motive. Barnard has put peoples motives are divided into different levels, but he has put the economic interests of the heart on the fourth, that the economic interests of the people is not too strong motivation. Barnards motivational theory, which dates back to the 1930s, still seems to explain todays demand. The need for products or services has been met by the use of the original product or service to jump to the non-material value attached to the product or service. Barnard, according to peoples motivation, according to the personal characteristics for incentive immaterial with material incentive, personal opportunities, the material conditions of a satisfactory and ideal grace. Play a role as a common cause: associated with social charm, to the surrounding environment of habitual practices and attitudes on adaptation, extensive participation and mental communication. According to the level and satisfaction of peoples motivations, there is no shortage of material triggers, but the degree of satisfaction with the proportion and material requirements has been greatly reduced. Therefore, for the customers incentive to from quality, gives credit to the customer, a good trading environment, good service attitude, the inertia, participation consciousness considering several aspects, such as opportunities and partners. In the case of human motivation (demand), the enterprise should provide the corresponding incentive, but the incentives that are given, must first understand the main members of the organization. The enterprise is the organization that provides the product, including the production product, the conveyance product to the product sale and t