Otsuka大冢集团营养品部门.pdf

N U T R A C E U T I C A L S E G M E N T Otsuka-people creating new products for better health worldwide Overview of Nutraceutical Segment The Otsuka Group’s Nutraceutical Business focuses on functional beverages and foods that help maintain and promote day-to-day well-being. Sales Activities Sales volume for our Pocari Sweat range of products increased Two new flavors were added to the SoyCarat range in October during fiscal 2013. In April 2013, the Group launched Pocari 2013 – Nori Natto and Olive Oil Garlic. The brand Sweat Ion Water, a new addition to its Pocari Sweat electrolyte visibility and popularity of SoyCarat, a healthy soy snack, has drink range in Japan, with activities focusing on sales promotions, improved, partly as a result of promoting the product as a healthy including taste testing. In combination with the traditional Pocari snack before meals and bedtime. The Group is also working on Sweat product, Pocari Sweat Ion Water provides a new choice dietary education initiatives to encourage a wider understanding for customers depending on drinking occasion, for example during among consumers of the nutritional benefits of the Group’s soy exercise or while working in the office, or taste preference. products, including SoyCarat, SOYJOY and the soy soda Overseas, where Pocari Sweat is sold in 16 markets worldwide, beverage SOYSH, which is mainly sold through the Group’s online consump