Unit1EnteringForeignMarkets.pptVIP

Unit 1 Entering Foreign Markets Text A Deciding How to Enter Foreign Markets Brainstorming Profit Unique products or technological advantage Exclusive information Competitive pressures Overproduction Economies of scale Introduction to Business English Learning objectives of Text A Words and special terms Reading and discussion Introduction to Business English Questions 1. What is business English? 2. What is involved in business English? A language used in business situations, which is one of the branches of English for special purposes. Business vocabulary Business cultures Business Communication Skills Learning Objectives to learn different modes that firms use to enter a foreign market to understand the advantages and disadvantages of each entry mode Special Terms indirect export direct export licensing joint venture direct investment entry mode export merchant export management company(EMC) intangible property royal fee severance pay New Words  -Indirect Export and direct export intermediary commission commitment know-how subsidiary self-contained adj.设备齐全的，有独立设施的 warehousing distributor exclusive Licensing whereby grant intangible entity patent formula copyright revenue incorporate assimilate Joint Ventures entail arch-rival stake leapfrog crack state-owned hamper Direct Investment interest stock acquire incentive freight devalue expropriation Reading and discussion -Indirect Export and direct export Definition Four types of intermediaries Ways to carry on direct exporting Advantages and Disadvantages Comparation between the two entry modes a. risk and commitment b. potential return Reading and discussion -licensing Definition ——licensor,licensee ——royalty fee 特许权使用费 Advantages and Disadvant