基于进化博弈的供应链市场进入博弈分析.pdfVIP

第 12卷第 lO期 计算机集成制造系统 Vo1．12 No．10 2 0 0 6年 lO月 Computer Integrated Manufacturing Systems 0ct．2 0 0 6 文章编号：1006—5911(2006)10—1703—05 基于进化博弈的供应链市场进入博弈分析 赵晗萍，冯允成，蒋家东 (北京航空航天大学 经济管理学院，北京 100083) 摘 要：为分析供应链的结构，在借鉴古诺竞争模型与报童问题模型的基础上，建立了市场无法出清条件下供 应链的市场进入博弈模型，从理论上分析并求解了两级供应链的可行结构和均衡结构。对于多级供应链或者企业 成本结构更加复杂的问题，引入了基于进化博弈的分析模型，模型中的企业作为博弈参与人采用适应性学习机制， 利用仿真试验，分析供应链市场进入博弈问题，验证了实验与理论结果的一致性，从而为分析复杂的供应链结构提 供了理论依据和可行方法。 关键词：供应链结构；市场进入博弈；进化博弈 中图分类号：TP391．9；F715 文献标识码：A Market entry game in supply chain based on evolutionary game ZHAOHan——ping，FENGYun——cheng．JIANG Jia——dong (Sch．of EconomicsManagement，Beihang Univ．，Beijing 100083，China) Abstract：In order to analyze supply chain structure，cost model of firms in market entry game was developed by borrowing Cournot competitive model and Newsvendor problem model，the feasible and equilibrium structures of two—tier supply chain were analyzed and solved in theory．For those multi—tier supply chain or enterprise with more complicated cost structure，evolutionary game theory was introduced，and enterprise acting as player of game in supply chain adopted self—adaptive learning mechanism．In application of the framework of evolutionary game model，the equilibrium structure of supply chain was solved through a simulation，and the outcome was consistent with the theoretical studies．Therefore．it provided theoretical evidence and feasible method for analysis of market entry game in complicated supply chain via evolutionary game． Key words：supply chain structure；market entry game；evolutionary game 构问题的理论是Cournot竞争模型[2]，它揭示了企 0 引言