Linguistic Characteristics and Cultural Connotations of English and Chinese Shop英语论文.docVIP

Linguistic Characteristics and Cultural Connotations of English and Chinese Shop Names 1 Introduction English and Chinese shop names that display the generality and peculiarity of the complex psychological activities can be reflected in the similarities and differences between the oriental and western cultures. According to Shuxiang Lv, only by contrast can we know what is common and what is special. [1] With the approach of contrast, this essay will deal with the shop names from the perspectives of linguistics, psychology and cross-cultural communication to show the linguistic characteristic