暨南大学《项目管理》Chapter 2 organization strategy and project selction.pptVIP

* * * * * * * * * * * * * * * * * * * * * * 11 * Edward Tong@2014 copy reserved @Jinan University * Which of the following questions does the organizations mission statement answer??dA.?What are our long-term strategies?B.?What are our long-term goals and objectives?C.?How do we operate in the existing environment?D.?What do we want to become?E.?All of these are answered by the mission statement 12 * Edward Tong@2014 copy reserved @Jinan University * ? Which of the following is not one of the traditional components found in mission statements??bA.?Major products and servicesB.?ProfitabilityC.?Target customers and marketsD.?Geographic domainE.?Contribution to society 13 * Edward Tong@2014 copy reserved @Jinan University * Which of the following is not one of the characteristics of effective objectives??cA.?RealisticB.?AssignableC.?FlexibleD.?SpecificE.?Measurable 14 * Edward Tong@2014 copy reserved @Jinan University * Strategy formulation includes which of the following activities??dA.?Determining alternativesB.?Creating profitability targetsC.?Evaluating alternativesD.?Both a and c are correctE.?A, B, and C are all correct 15 * Edward Tong@2014 copy reserved @Jinan University * ?The assessment of the external and internal environments is called _______ analysis.?aA.?SWOT analysisB.?CompetitiveC.?IndustryD.?MarketE.?Strategic 16 * Edward Tong@2014 copy reserved @Jinan University * Which of the following would not be classified as an organizational threat??cA.?Slowing of the economyB.?A maturing life cycleC.?Poor product qualityD.?Government regulationsE.?All of these are organizational threats 17 * Edward Tong@2014 copy reserved @Jinan University * Which of the following would not be classified as an organizational opportunity??bA.?Increasing product demandB.?Excellent employeesC.?Emerging marketsD.?demographicsE.?All of these are organizational opportunities 18 * Edward Tong@2014 copy reserved @Jinan University * Which of the follo