全套KPMG内部培训教程2.pptVIP

The Big Picture “The obvious is obvious…only after it’s obvious” What Makes a Good Proposal? Is directed to the right audience Offers a low-risk, well-substantiated solution to a real (not always stated) need Is easy to understand Shows (not claims) competence Offers distinct benefits over others Better, faster, cheaper Impresses evaluators Provides tangible value What Makes a Bad Proposal? Hard to understand/hard to score Not responsive and non-compliant Fails to demonstrate competence Solves the wrong problem Offers an unproven or risky solution Not differentiated from the competition Clai