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Unit9 Advertisement Warming Up Just do it. 只管去做。 (耐克运动鞋) Obey your thirst. 服从你的渴望。 (雪碧) It is coming true. 一切皆有可能 Let’s make things better. 让我们做得更好! 渴望无限 Good to the last drop. Feel the new space . 体会新领域 越简短易记越好。 广告用语特点: entertaining 给人娱乐的 informative 提供有益信息的 persuasive 有说服力的 costly 昂贵的 deceitful 欺诈的 instructive 有教育意义的 interesting 有趣的 Attractive 有吸引的 tiresome 使人厌烦的 Unbelievable 难以置信的 Reading Advertising 广告 Task 1: Reading paragraph 1. What are advertisements? Advertisements are used to send commercial information about some commodities or services to the public. an important way of promotion 一种重要的促销方式 commercial business 商品交易/商业贸易 are used to send 被用于发送 the public 公众 be used to do. 被用于,表示被动。 Computer can be used to do many things. 知识拓展 used to do sth 过去常常做 be used to doing 习惯于做某事 He used to play football with his friends. My mother is used to living in the country . Task2 Reading paragraph 2 You paint a sign saying “Fashion Show coming to the Exhibition Center on Saturaday”. 为什么是ing? fashion show 时装表演 on the back of 在…背上 walk + animal 遛… /牵着、赶着… advertising promotion 广告促销 saying做宾补,表示宾语进行的动作,具有主动、进行的含义。coming to…做定语, ing短语做名词及其短语的后置定语。 Task 3 Reading paragraph 3 讨论(Discussion):第三段是一个长句,如何断句分析? Learn some useful expressions bring…to 引起, 使成为 bring… to the attention of…. 使…引起…的注意 potential 潜在的/ current 当前的 by means of 通过,借助于 brochure 小册子 flyer 传单 mail 邮件 poster海报 Internet commercials 互联网商业广告 and so on 等等 Task4: Reading paragraph 4. Complete the following statements after reading 1.Brochures can contain_________________ information if ________________. 2.Most adults read newspapers , so putting ads in newspapers is _______________________. a great deal of designed well a common way of advertising contain 包含 , 容纳 The pill contains vitamins. The jar contains ten glasses of water . a great deal of 许多, 大量 。 后接不可数名词。 He has given me a great deal of help . The
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