“五觉”感触感染体验式营销（国外英文资料）.doc

“五觉”感受体验式营销（国外英文资料） On the other hand, the taste of the product can be further targeted by the taste of consumers. Overall, experience and experience need to focus on the research motivation of consumer psychology needs in market research. Development of the psychological attribute of product development in product development; Focus on overall marketing coordination and customer experience and experience in the marketing management process; Shape the situational terminal, the activation terminal. Because the customers most intuitive feeling comes from the product terminal, should build the situation terminal, establish the brand in the consumers mind image. In the process of terminal design, one is to have a vivid impression, because customers face a lot of information in the market, attention to disperse and reduce, so, commodity display, display the first impression that gives a person is particularly critical. Both put in display, light distribution and the overall layout, must form a visual bright spot and experience centre, and is not only to do say, and must be clear, youll never forget, leave deep impression, when to meet again in the future, will have the feeling of fresh, makes a further strengthen impression. The second is the continuity and consistency of the style, the dynamic adjustment, the pace with The Times, which is beneficial to the consumers psychological cognition and brand. Three is to keep the customer clear memory, according to the relevant research, from the nature of the stimulus and the relationship between attention and memory, 78% of the general image can cause attention, and text is 22%, this shows a vivid object is more conducive to attract attention; In contrast, words evoke 65 percent of memory, while the image is 35 percent, suggesting that abstract objects are more conducive to recall. Therefore, involved in all kinds of signs, the logo sexual content such as POP, should pay attention to the integrated use of images and words and