谈英文广告的主要修辞手法(国外英文资料).docVIP

谈英文广告的主要修辞手法 Talk about the main rhetorical devices of English advertising Ding Li (Beijing no. 2 foreign studies institute, Beijing 100024) Advertisement is the general term for any copywriting that is intended to promote a product or service for the public. The advertising language has a vivid and vivid image This is the main content of this article, which is characterized by a variety of rhetorical techniques to achieve such an effect. Keywords: the advertising rhetoric metaphor is a metaphor for the use of pun Abstract: This paper attempts to explore the products used in English. Advertising is a collective termfor pub Lic announcements designed to promote the sale of specific commodities or services. It embodies the feature of being vivid and impressive And memorable, which is achieved by employing various rhetorical means. Key words: the advertisement is a metaphor for the use of devices One, advertising and rhetoric Advertising is a rapidly growing industry. Regardless of the newspaper, Magazines, radio, television and the Internet are all packed Advertising, so to speak, has become our life A necessary part of living. As a practical language, advertising English is unique in its own way Features and styles have always attracted the language scholars and advertisers I am interested in this area, and I have also been able to do some research on this area Investigate. English advertising is the product of fierce market competition, design The work of craftsmanship and elaborately carved works, in order to realize the advertisement Various functions, namely disseminate information function, persuasion function, shape Like function, stimulate consumer function, English advertisement except in words and The use of sentence patterns is subtle, and the writer of the advertisement often Use a variety of rhetorical techniques to enhance the expression effect and make a strong rendering The function of its products. Aristotle defined the rhetoric in the fourth century