二三线城市房地产全中心程营销策划技巧（陈国庆）.ppt

2017-6-6 1 二三线城市房地产全程营销策划技巧中国策划研究院执行院长——陈国庆 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 2017-6-6 2 房地产全程营销策划技巧演示稿 一、房地产开发商关注什么？ 投资决策: 利润、风险、规避方式 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 2017-6-6 3 房地产全程营销策划技巧演示稿 一、房地产开发商关注什么？  资金运作: 自筹、贷款、招商引资 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 2017-6-6 4 房地产全程营销策划技巧演示稿 一、房地产开发商关注什么？  规划设计: 控规、详规、生活方式 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 2017-6-6 5 房地产全程营销策划技巧演示稿 一、房地产开发商关注什么？  整合营销: 开盘、广告、营销策略 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 2017-6-6 6 房地产全程营销策划技巧演示稿 一、房地产开发商关注什么？  品牌提升: 品质、利润、持续战略 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 2017-6-6 7 房地产全程营销策划技巧演示稿 一、房地产开发商关注什么？ 营销人才: 招聘、培训、管理模式 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 2017-6-6 8 房地产全程营销策划技巧演示稿 二、房地产开发的利润比较 10000万元 5000万利润 50% 5000万元 5000万利润 一亿元项目投入 创造 100% 2500万元 5000万利润 200%