浙大《市场营销》在线作业(第5次)（国外英文资料）.docVIP

浙大《市场营销》在线作业(第5次)（国外英文资料） The marketing in zhejiang university is online A, single topic selection Product quality is a product concept A. the core B. form C. core and form Additional value Correct answer: a. The strategy for introducing new products at high prices and low promotion costs A. quickly pick up the fat strategy B. slowly pick up the fat strategy C. rapid penetration strategy D. slow penetration strategy Correct answer: B Online sales are part of the marketing mix strategy Product strategy Pricing strategy Distribution strategy Sales strategy Correct answer: C 4. Different promotional tools for buyers know, understanding, trust and place an order to buy different stage, the effect is different, which in trust phase, the influence is biggest A. the advertisement Sales promotion C. the propaganda sales Correct answer: D The main promotion tool for the marketing of industrial products is A. the advertisement Sales promotion sales Public relations propaganda Correct answer: C The rise of the health food market is due to changes in peoples attitudes, which are attributed to external environmental factors Economic factors Social factors Technical factors Cultural factors Correct answer: a. The meaning of addition in the cost-plus pricing method A) percentage of profits The cost of a certain ratio The profit of the fixed ratio The cost of a fixed ratio Correct answer: a. From the perspective of marketing theory, the ultimate goal of enterprise marketing is Meet consumer needs and desires Make a profit C. for survival and development D. sell goods to consumers Correct answer: a. The most basic and main part of the product concept is Core product B. tangible product Service product Additional product Correct answer: a. 10. Some clothing companies in the United States divided the women into simple, modern, mens temperament type groups, such as design for them to produce different style, color, material, clothing, they are according to the market segment () factors