昆明半程马拉松存在的问题与分析.docx

西南林业大学本科毕业（设计）论文（2016届）题目：昆明半程马拉松赛事服务存在的问题及对策教学院系生态旅游学院专业旅游管理（旅游地产）学生姓名马义恒指导教师段炼讲师评阅人吴利华讲师2016年4月20日昆明半程马拉松赛事服务存在的问题及对策马义恒（西南林业大学生态旅游学院，云南昆明 650224）摘要：随着经济社会的发展，人们对体育运动的爱好也日益渐长，马拉松是一项考验选手耐力的运动项目，许多长跑爱好者都热衷于此。近几年马拉松在国内的发展十分迅速，很多城市都开始举办马拉松赛，形成了一股“马拉松热”。马拉松赛事发展至今，出现了许多服务特色，与自己主办地址相协调，体现了马拉松赛事自身的优越性。中国的马拉松运动是随着世界马拉松运动的发展而兴起。1959年，中国将马拉松确定为全运会正式比赛项目，我国马拉松虽然起步晚，但发展迅速，比赛的规模正逐年扩大，吸引了越来越多来自世界各地的优秀选手和马拉松爱好者参赛。由于经济发展和历史原因我国在赛事服务上与西方发达国家相比还存在一定差距，随着马拉松赛事的日益发展，人们对马拉松赛事服务的要求也越来越高，如何在科学理论的指导下，探索赛事服务存在的问题，有效的服务赛事，促进赛事成功举办，已成为我国马拉松赛事的重要课题。本文旨在分析昆明半程马拉松赛事服务存在的问题，运用调查法、文献研究法对马拉松赛事服务展开研究，找出促进我国马拉松赛事成功举办的有效的途径。关键词：马拉松；赛事服务；问题；对策The problems existing in the marathon event services - inkunming half marathon, for exampleMa Yiheng(Faculty of Ecotourism, Southwest Forestry University, Kunming, Yunnan, 650224, China)Abstract:With the development of economy and society, people are increasingly interested in sports. The marathon which can test the endurance of the players, so many long distance runners are keen on it. In recent years, the marathon in China is developing very rapidly, many cities have begun to organizing the marathon race, formed a marathon hot”. Marathon development so far, there have been a number of service features with their hosting address coordination, reflecting the marathon own superiority. The Chinese marathon isarise with the development of the world marathon .In 1959, China determined to make the marathon as the National Games official event. The marathon though started late, but the speed and the competition scale is increasing year by year, and has attracted more and more elite athletes and marathon enthusiasts from all around the world. Due to the economic development and the historical reason, there still existed a gap between our country and developed countries in the West event services, the requirements of the marathon are also getting higher and higher. Under the guidance of the scientific theory, How to explore service events, effective service events, and p