辅导提纲(国外英文资料).docVIP

辅导提纲(国外英文资料) A subject that needs memory 1. market research: The market investigation is to use scientific methods to systematically collect, record, collate and analyze market information, so as to understand the status quo and trend of market development, the working process for the market forecast and decision-making, is a kind of management with the emergence of market activities. 2. Market Forecasts The market forecast is based on accurate investigation data and statistical data. Starting from the study of the history, present situation and law of the phenomenon, the scientific method is used to measure the future development prospect of the research phenomenon. 3. market research data arrangement Market survey data refers to according to the needs of market analysis, audit, various original information by using scientific methods of market research group, summary, list, or re processing of second-hand data, the centralized, organized, systematic activity or process. 4. qualitative forecasting method Qualitative prediction method called intuitive prediction method, empirical prediction method or prediction method, is a prediction of the level of knowledge, experience and ability to analyze and judge according to the judgment, and qualitative analysis for the trend of future development and changes of everything in the. 5. quantitative prediction method Quantitative forecasting is based on the results of the survey, using mathematical, statistical or measurement tools, the future development of changes in the amount of accurate inference methods. 6. briefly describe the functions and principles of market research and forecast planning Effect: 1) market investigation and forecast planning work is to make the whole investigation and forecast work balanced and unified Strong guarantee. 2) market investigation and forecast planning is an important means to realize the organic combination of qualitative knowledge and quantitative knowledge. 3) market research and for