奇瑞汽车市场营销策略分析doc.doc

编号 南京航空航天大学金城学院 毕业设计 题 目 奇瑞汽车市场营销策略分析 学生姓名 刘威 学 号 2008012224 系 部 机电工程系 专 业 车辆工程 班 级 指导教师 李琳南京航空航天大学金城学院 本科毕业设计（论文）诚信承诺书 本人郑重声明：所呈交的毕业设计（论文）（题目： 奇瑞汽车市场营销策略分析 ）是本人在导师的指导下独立进行研究所取得的成果。尽本人所知，除了毕业设计（论文）中特别加以标注引用的内容外，本毕业设计（论文）不包含任何其他个人或集体已经发表或撰写的成果作品。 作者签名：刘威 2012年 5月 20 日 （学号）：2008012224 奇瑞汽车市场营销策略分析营销奇瑞汽车市场营销策略通过此次营销策分析，我们发现中国的汽车市场虽然还存在着未知的挑战和不确定因素，各汽车品牌的竞争会更加激烈，但对于中国奇瑞来说，机遇大于挑战，所以我们有理由相信中国奇瑞能够拥有广阔的市场奇瑞汽车公司市场营销策略 Chery automobile marketing strategy analysis Abstract The purpose of the research, the significance, the research methods and content Research chery problems existing in the development of the company, and analyzes on the international, domestic environment, puts forward the development strategy of the future, and I hope to chery after the company and the development of domestic same kind of the development of the enterprise also to have certain reference value. The auto industry that can pull industry and other of the rapid growth of the industry, promoting all sorts of new technology, new material, new technology, new equipment of invention and innovation, can create vast, output value of raising taxes and provide lots of jobs, can abiding pull the development of national economy, can obviously improve the peoples living quality, is Chinas industrialization important carrier. The study for we know chery automobile marketing characteristics, find the advantages and disadvantages of chery automobile and the gap between the developed countries of the world have important meaning. Through collecting the chery automobile marketing related materials, master automobile marketing skills and strategies, through the chery automobile production sales pattern combined with market analysis, sums up the chery automobile marketing strategy. The subject of research contents: car sales situation at home and abroad, chery automobile marketing strategy characteristics, chery automobile mar